Sunday 20 February 2011

'Damarukam'- A Flop Idea?


Nagarjuna is now making a big thing on Telugu screen. He is coming up with ‘Damarukam’, the budget of which is estimated to be Rs 42 Crore. These are the days where Tollywood has laid a cut on the remunerations of artistes and technicians. These are the days where the digital technology is pervading every where and cutting down the cost of production to half. Apart from this these are the days where piracy is like virus every where hitting the fate of any movie. These are also the days where the directors like Ram Gopal Varma are making 5 films @ budget of Rs 30 Crore, a film with just 4 lakh budget in 5 days keeping the margins in mind.

At this juncture if Nagarjuna is going ahead carrying the budget of Rs 42 Cr on his shoulders will that work? Will that not be a flop idea? Is that not beyond the potential of a Telugu movie?

These questions are lingering in the minds of trade pundits. People quote the example of ‘Magadheera’ whenever this sort of discussion comes. But that stands as a miraculous exception which will not be possible for all as per the fact. This socio fantasy is being directed by Srinivas Reddy in the production of Dr Venkat of RR Movies. K Atchi Reddy is presenting the film. We have to see where this lands.

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