Telugu Heroes fight for Women Wear!

If you think that clothes and other items are the main accessories of women body wear, then you are wrong. For most of the women, jewellery and cosmetics are the quintessential in their kit. Now, our heroes started fighting for one such thing of them. Generally, top league heroines have been endorsing the big jeweler brands of India. Aishwarya and Katrina for Nakshatra Diamonds, Bipasha for Gili diamonds, Jacqueline Fernandez for D'Damas Gold and the list goes on. However, things are quite reverse in Telugu circuit as male leads are fighting for female stuff. All that started with King Nagarjuna and Victory Venkatesh endorsing 'Kalyan Jewellers' & 'Manappuram Gold' to become an inspiration for Jr NTR to sign with 'Malabar Gold'. It is heard that Superstar Mahesh Babu is now going to strike a deal with 'Joy Alukkas'. While brands are enjoying the popularity they are getting with these prime stars faces, fans are a bit disturbed as their heroes are doing some girly acts.

Massive fire broke out at Nag's Rajanna sets

A massive fire broke out on the sets of Nagarjuna's film 'Rajanna' on Tuesday. The fire has burnt specially erected sets of a village and a bungalow at Jubillee Hills. Luckily there were no reports of casualties, as the shooting of the film has been halted recently. Reports say that the incident happened because of an electrical spark, which damaged equipment and sets worth Rs. 50 lakhs on Tuesday evening. It is said that the fire spread in no time, as the sets was erected of plaster of Paris. According to the sources, Major part of the films shooting at the sets has been completed but some key scenes are yet to be shot. Now, it is not sure whether the makers of the film will erect the sets again or change the location of the shoots. 'Rajanna' is based on the life of a freedom fighter who fought valiantly against the oppressive upper class during the Nizam regime and lay down his life. Nagarjuna informed us that the script of 'Rajanna' has stuck to the pages of history to impart originality. The movie is going to have dialogues in Telengana Dialect as reinforcement to the pre-independence backdrop. Nagarjuna and Anushka have teamed up again for this magnum opus. Sensational director Rajamouli has shot few fight sequences and songs for the film. Rajanna is directed by Rajamouli's father Vijayendra Prasad.

Nagarjuna disappointed with '100% Love'

Insiders are saying that hero Akkineni Nagarjuna is quite disappointed with the outcome of Naga Chaitanya's upcoming flick '100% Love'. Director Sukumar, who carved a niche for himself with the kind of creative angles he deals with is said to be the reason.

Apparently, Nag wants to launch Naga Chaitanya in such a way that he gets much applause like Jr NTR and Ram Charan. However, his debut flick 'Josh' was unable to project the deserved mass hero image to Chaitu, while 'Ye Maya Chesave' made him a lover-boy of Telugu Cinema. Nag's worry is that many lover boys like Uday Kiran, Tarun and Siddharth has no big deals in their career while heroes with mass-centric status are rocking in the tinsel town. Sukumar projected Chaitu one more time as a lover-boy with slight mass feel, is what it appears from 100% Love's teasers. Nagarjuna seems to be desperately looking for a 'Shiva' kind of stuff in Chaitu's life.